As soon as you cross the threshold of the new Lynk & Co Club Madrid, you’ll feel the good vibes of this multi-space inspired by the most distinctive elements of the capital, paying homage to the Madrid theater La Zarzuela and Velázquez‘s masterpiece: Las Meninas.

Design everywhere

As we mentioned earlier, the Madrid Club has been designed by the prestigious Masquespacio studio, known for its innovative, creative, and disruptive vision. Similarly, and as is the case in the rest of the brand’s clubs, Lynk & Co Club Madrid sought to create a “fun” experience beyond just showcasing the car.

Therefore, the concept they created represents an open space where each of the different areas interprets a theme, and all of them offer a specific function: co-working, shopping, and talks or conferences.

As it happened with the design of the Barcelona Club, this time they were also inspired by 7 artistic disciplines. Hence, each area features a movement or a work related to them.

Additionally, since Lynk & Co always seeks to incorporate some references related to the city it’s located in, in this case, they opted to create, among many other things, a fitting room inspired by Las Meninas and a bathroom referencing La Zarzuela. In fact, Lynk & Co Club bathrooms are quite famous for how spectacular and surprising they are.

Another very interesting aspect is the color palette of the Club, as it blends vibrant tones with its suggestive, more “dusty” version, which contrasts and coexists perfectly with the brutalist canvas of the space, the different materials, and the play of light.

Moreover, despite being multicolored, there is a great balance among them all, and their cohesion invites us on a journey of unique sensations, which are replicated as we move through each of them.

Lounge Area

In the lounge area at the entrance, it’s important to highlight the yellow sofa as the brand’s signature, perfect for relaxing, having a meeting, or simply sitting by the window and observing the hustle and bustle of Gran Vía.

This first area has a special and striking charm thanks to the combination of mirrors placed on the ceiling and the different colored lights. The harmony among these elements achieves a “wow” effect as soon as you enter the Club.

Bar/Café

The bar/café counter is another feature present in all Lynk & Co Clubs. It’s made of metal and concrete and boasts a La Marzocco coffee machine used to prepare excellent specialty coffee.

Purple Meeting Room

This space, located across from the bar, is fantastic as it has two moods: one open and one private, thanks to metal curtains that create a purple rain effect due to the contrasts of light with their metallic reflections and glass. It’s ideal for working and/or meeting.

Next to it, after passing through the shopping area, which traverses and has a presence throughout the entire venue, we encounter a huge cube with a strange shape and a bubblegum pink finish, accompanied by recycled sculptural chairs that have been 3D printed.

The rough and soft appearance of this cube surprises and arouses curiosity… Inside, the golden bathroom is hidden, reminiscent of the La Zarzuela theater.

Shopping Area

As we mentioned earlier, it’s present throughout the entire Club, from the entrance to next to the bar, in the car exhibition area, and even on the ground floor. They sell an exclusive selection of products from brands like Velca, SAYE, NWHR, OWL, Melanje, Piece With Artist, and even The Unusual Travel Guides.

Fitting Room

Next to the bathroom, we find the fitting room inspired by Las Meninas.

What’s interesting about it is that when it’s unoccupied, the curtain is rolled up on the ceiling, leaving the space open, while when it’s in use, the cord is pulled to lower it, creating a point of interaction in the space.

Model 01 Exhibition Space

After the fitting rooms, there’s a circular opening showcasing the Lynk & Co Model 01 in a retro-futuristic environment to represent the car of the future.

Ground Floor

This floor is accessed via stairs covered in light blue carpet, giving the sensation of walking on clouds.

In this case, the design team opted for very intense lighting coming from ceiling-mounted panels to attract customers to discover what awaits them downstairs. Truth be told, our favorite spot is this one, as it has great energy and aesthetically, it’s beautiful!

Here, you’ll also find different work and meeting areas, whose cinematic appearance is inspired by Tokyo nights. Their use is versatile, as they can be employed for conferences, screenings, yoga classes, and/or workshops. The second bathroom is located next to these rooms and is our dream bathroom. Its appearance is very pop and pays homage to the art of Roy Lichtenstein. It’s truly a visual spectacle!

Model 01

In this, as well as in the rest of the Clubs, besides having a specialty café and various multipurpose spaces for meetings, presentations, and events, Lynk & Co’s Model 01 takes center stage.

What we find groundbreaking and interesting is that they showcase it in a different and decontextualized manner, allowing us to learn about the car’s details and know more about the flexibility of the available offers (subscription, rental, purchase, loan, and car-sharing) but in a way that completely abstracts from the typical dealership.

Unbeatable Location

Lynk & Co‘s choice to place its Clubs in Spain in privileged locations, such as Madrid’s Gran Vía or Barcelona’s Passeig de Gràcia, reflects a clear vision of the modern mobility approach the brand aims to offer.

For this same reason, the other eleven Clubs they have in Europe are also very well situated, always in the core of cities and in the most vibrant neighborhoods.

In conclusion, as we always say, we invite you to discover in person this new and evocative hotspot in Madrid, and take the opportunity to explore the different mobility options they offer. We assure you it won’t leave you indifferent.

(*) Photos: CC/magazine.

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