The long-awaited Apple Vision Pro is finally here!
On February 2nd, Tim Cook, CEO of Apple, officially announced the launch in the U.S. of the company’s most significant product for 2024: the Apple Vision Pro.
As we’ve been doing for the past couple of years, CC/magazine has once again collaborated with Apple for the unveiling of their first mixed reality glasses, which combine virtual reality and augmented reality into a single device.
“At CC/magazine, we have collaborated with Apple for the unveiling of the Apple Vision Pro.”
These glasses, which were already announced at WWDC 2023, promise to transform the tech market and offer an unparalleled immersive experience.
At the moment, they are only available in the United States and at a price not suitable for everyone’s pockets: €3,499.
However, there are already rumors that Apple might offer the Vision Pro in China under a new denomination, although not too far from the original, or that they might even negotiate with Huawei to buy its registered trademark. Either way, they won’t be available in the European Union until 2025.
The future is already here
The Vision Pro features two curved 3D microLED displays with 25 million pixels each, allowing users to observe the real environment and add virtual elements in 360 degrees. Moreover, they boast 12 cameras, 5 LiDAR sensors, 6 microphones, a digital crown, and an external battery that connects via a cable.
These glasses run on the new visionOS operating system, which enables users to access the same applications they have on their iOS, iPadOS, and macOS devices, such as FaceTime, Apple TV, Apple Music, or Keynote, and use them in a three-dimensional and customizable environment.
And if that weren’t enough, users can interact with the glasses through voice, gestures, and Mac accessories like the keyboard, mouse, and trackpad.
A new paradigm that opens up new opportunities for digital marketing
The Apple Vision Pro also open up new possibilities for brands to communicate with their audience in a much more immersive and sensory way.
How? Allowing them to generate greater engagement through the creation of unique experiences.
“These glasses offer an unparalleled immersive experience.”
Without further ado, and beyond the buzz they are causing, the Apple Vision Pro are already transforming the tech market as well as the way their users work and consume content, and we are confident that all of this that we are seeing is just the beginning…
The future is already here.
