Get a 50% scholarship for the new postgraduate course by Elisava and TOUS
What can brands learn from art, speculation, and imagined futures? And what can creatives offer an industry in full transformation? Elisava and TOUS present a bold answer in the form of an opportunity: two 50% scholarships are now open for the new Postgraduate in Creativity for Brands in Uncharted Futures, driven by the TOUS-ELISAVA Chair. This is more than just professional training — it’s the activation of a creative community ready to imagine, design, and provoke change. Best of all: the call is open from 9 to 27 July.
A programme that breaks the mould
In a time when brands must be more than a pretty logo or functional product, this postgraduate offers a journey through new ways of creating, experimenting, and projecting. How do you design a brand for a shifting world? What role do space, materials, and ethics play in that narrative?
Over six intensive months (October 2025 to March 2026), in the creative heart of Barcelona, participants will explore themes such as:
– Brand storytelling: from archetypes to sensorial experiences.
– Speculative futures: designing for 2030 using foresight tools.
– Applied sustainability: ethical processes, regenerative design, circular thinking.
– Multisensory design: how touch, sound, light, and space shape brand perception.
– Branding as experience: beyond the product — building worlds.
What makes this programme unique?
1. It blends theory, practice, and future thinking: not just learning branding as it is, but reimagining what a brand can be in an ever-changing world — with tools that allow you to think, prototype, and act beyond the present.
2. A transdisciplinary approach: bridging product, space, experience, narrative, and future projection to build brand ecosystems that are coherent, immersive, and emotionally engaging — across physical and digital realms.
3. Experimental and speculative methodology: where learning becomes exploration, uncertainty is embraced as creative territory, and speculation is used as a tool to question, provoke, and anticipate what’s next.
4. It shapes hybrid profiles: professionals who can fluidly connect strategic thinking with sustainability, aesthetics, and storytelling — able to move between disciplines and design with both purpose and vision.
5. An ethical, sensorial, and cultural mindset: because today’s brands need more than just relevance — they need to resonate, to take a stand, to be felt, and to connect with the world in meaningful, responsible ways.
6. A strong partnership with TOUS: real industry briefs, personalised mentoring, strategic guidance, and professional visibility — all through an authentic and active collaboration with a global brand committed to creativity, innovation, and the next generation of talent.
7. International projection: global outlook, industry connections, and visibility — powered by a city that’s a true crossroads of culture, design, and innovation.
8. Barcelona as a creative lab: a city where tradition and innovation coexist, where design is part of daily life, and where the spirit of exploration fuels bold, visionary thinking.
Who is it for?
This programme is aimed at designers, creatives, communicators, strategists, engineers, and hybrid profiles who:
– Are obsessed with how brands can change the world.
– Want to explore futures, materials, narratives, and emotions.
– Don’t want to repeat formulas, but invent new ones.
– Believe branding needs ethics, depth, and beauty.
– Thrive in uncertainty and see change as creative fuel.
More than a postgraduate course: it’s a compass for creative minds with vision, ready to transform their environment and generate real impact.
Career outcomes
After completing the programme, you’ll be ready to take on the future as a creative professional capable of shaping brands, experiences, and narratives with purpose and impact:
– Future brand strategist.
– Multisensory experience designer.
– Creative consultant for ethics and sustainability.
– Future storyteller for purpose-driven brands.
– Innovation lead in branding, culture, or design-driven organisations.
And most importantly: you’ll leave with tangible experience, a powerful network, and a transformative mindset to take on the challenges ahead.
Scholarships that support talent
These two scholarships are aimed at curious minds with diverse profiles. Selection will value:
– Critical thinking and future-oriented vision.
– An innovative portfolio or socially/environmentally impactful projects.
– A multidisciplinary approach and international outlook.
The goal is to democratise access to top-tier education and enrich the classroom through diversity. What they offer:
– 50% reduction on the full programme fee (€6,500).
– Access to a high-level creative and strategic community.
– A chance to transform your career and expand your network.
How and when to apply?
To apply for the scholarship, you’ll need to:
– Prepare and send your application before Sunday 27 July.
– Include your portfolio, a motivation letter, and personal details.
The selected candidates will be announced on Tuesday 30 July.
An invitation to imagine what doesn’t exist yet
From CC/magazine, we encourage you to be part of a programme that doesn’t just train professionals — it creates futures. Because brands today need less formulas and more vision. And now, thanks to these scholarships, the future is that much closer.
More information and applications via this link.
(*) Photos provided by Elisava.
