The Unusual Barcelona & The Unusual Travel Guide Madrid lands at Papercut
Papercut — Stockholm’s independent temple of design and culture — welcomes The Unusual Barcelona and The Unusual Travel Guide Madrid to its carefully curated editorial selection.
Our paper-based design publications now feature in one of the most inspiring bookshops in Europe
Since its founding in 2008, Papercut has established itself as one of the most influential independent stores in Stockholm. Located at Krukmakargatan 24-26 in the Södermalm district, the bookshop is a must-visit for lovers of design, fashion, film, music and visual culture.
“Papercut has become one of Stockholm’s most influential independent stores.”
With an impeccable curatorial focus, Papercut offers a thoughtfully chosen selection of independent magazines, art and photography books, stationery items and limited editions. On its shelves you will find cult titles alongside new editorial proposals that capture the pulse of contemporary creativity.
Papercut x The Unusual Barcelona & The Unusual Travel Guide Madrid
The presence of The Unusual Barcelona and The Unusual Travel Guide Madrid at Papercut is much more than an international distribution: it is a meeting of two independent projects that share the same editorial philosophy. Both value quality, visual storytelling and the power of printed objects as vehicles of experience and connection.
An alternative perspective on a city as vibrant as Madrid
The third edition of The Unusual Travel Guide Madrid is our most carefully crafted and personal guide to a city like Madrid, which has so much to tell.
This edition has been renewed, expanded and meticulously edited, following the success of its first two instalments. Not only does it retain its original essence — a refined selection of places with soul, experiences with intention and corners that enchant — but it also delves more deeply into what really makes Madrid unique: its vibrant character, its unmistakable light, its welcoming people, and the city’s infinite capacity to surprise at every turn.
“Designed for curious travellers, lovers of design and culture, this guide is an invitation to look at Madrid with fresh eyes.”
Designed for curious travellers, lovers of design, culture and authenticity, this guide is an invitation to look at Madrid with fresh eyes. And as a special new feature, it includes the personal recommendations of the renowned artist and designer Jaime Hayon, who shares his favourite spots in the city: from creative spaces to corners endowed with inspiration.
What will you find in this 3rd edition?
– Over 400 carefully selected recommendations organised by neighbourhood.
– New inclusions that reflect the evolution of the city: cultural spaces, concept stores, cafés, restaurants, creative workshops, bookshops, art galleries and hotels.
– An editorial narrative that accompanies you like a friend who knows the city well.
– A design guide printed on premium Fedrigoni papers, presented in recyclable PET vacuum packaging. Every copy comes with a postcard specially designed for this edition.
A visual and narrative tribute to Barcelona
Just like the Madrid edition, the Barcelona publication has been curated by Cecilia Camacho, editor-in-chief and creative director of CC/magazine. This new edition is a statement of intent: to see, feel and live Barcelona from an aesthetic, emotional and honest perspective.
“This 4th edition becomes a magazine & guide that marries inspiration and recommendations.”
An evolutionary leap: from alternative guide to magazine and guide
What began as an alternative guide for curious travellers now solidifies as a hybrid editorial format that expands its ambition and depth.
The 4th edition of The Unusual Barcelona represents a significant transformation in its approach: 128 pages printed on premium Fedrigoni papers, with Japanese binding and visible spine, and presented in recyclable PET vacuum packaging. Each copy comes with a postcard specially designed for this edition.
Behind this format, refined down to the smallest detail, there is a clear philosophy: to make the reading and exploration experience memorable. The guide becomes a magazine you can savour at home, read like one explores a book of art and culture; but also a guide you can carry with you, accompanying you as you explore the city from a new perspective.
Over 400 selected recommendations with discernment and sensitivity
One of the great values of this magazine?guide is its curation. It is not about amassing addresses, but about carefully choosing over 400 updated recommendations organised by district and category. You will find restaurants, cafés, bakeries, wine bars, shops, galleries, museums, hotels, bookshops, artist workshops and those secret corners known only to those who deeply love this city.
Everything is designed to offer an intimate and contemporary map of Barcelona. A guide that not only serves the visitor arriving for the first time, but also the Barcelonian looking to reconnect with their city from another sensibility. Because there are many Barcelonas within Barcelona, and this publication is an invitation to discover those that speak to us, inspire us and are part of our most personal view of the city.
Voices that inspire: interviews and creative visions of the city
What truly distinguishes The Unusual Barcelona from any other guide is the incorporation of local voices that bring a personal and emotional viewpoint.
In its pages you will find interviews and features with significant figures in the world of culture, art, design and the Barcelona lifestyle. People like Nuria Val, Helena Agustí (La Culture House), Verònica Fuerte (Hey Studio) or Inés Sans (Casa Bonay) share their favourite places, those that form part of their personal map of the city.
These narratives offer much more than recommendations: they open windows onto a Barcelona lived, felt and reinterpreted from creative perspectives. All contribute a different view of Barcelona and help build a collective, more personal and diverse vision of the city.
Features and interviews that capture the soul of Barcelona
Alongside the recommendations, the magazine includes articles and interviews.
All of them invite you to view Barcelona from various angles: art, architecture, design, everyday life… Content crafted to inspire, move and connect with what makes this city unique.
This edition includes interviews and features with figures such as photographer Salva López, artist Chidy Wayne, the architecture studio Mesura and the experimental floral stylists Flowers by Bornay. Their visions and testimonies bring unique perspectives that emotionally connect with the reader and capture Barcelona’s most authentic and vibrant soul.
If that’s not enough, it also features photographs from admired photographers such as Martina Matencio (@lalovenenoso), Fabrizio Colque, Guillaume Lavrut, Marta Vidal, among others; an illustrated map by Carmen Casado (@holasoykaaa) and inspirational quotes sprinkled throughout its pages, among other novelties that enrich both the reading and the visual experience.
“The Unusual Barcelona includes interviews, features and voices of local artists, designers and creatives.”
So, if you find yourselves in Stockholm and you’re looking for inspiration, a good read or a different kind of guide for your next trip, The Unusual Barcelona and The Unusual Travel Guide Madrid are waiting for you at Papercut.
Papercut Stockholm
Krukmakargatan 24–26
(subway: Mariatorget, ‘Torkel Knutssons gata’ exit)
www.papercutshop.se
(*) Photographs by Rasmus Erixon / The Great Exhibition.
