SNASK launches the 3rd edition of its bestseller “Make Enemies & Gain Fans”
Starting November 15th, the 3rd and final edition of the bestseller “Make Enemies & Gain Fans” by SNASK—one of our favorite studios, as they’re truly one of a kind—will be available for purchase.
Site: snask.com/shop
The first two editions of this essential book flew off the shelves, and we’re warning you now that this one will do the same. This holographic version is a beauty, once again transparently revealing and embracing their own failures and lies.
As you’ll see, this edition overflows with humor, intelligence, attitude, honesty, principles, best practices, great design, and loads of inspiration.
According to its authors, “Make Enemies & Gain Fans” features:
+ A rainbow aluminum cover that “is worth at least twice what you pay”.
+ Author comments throughout the book that “highlight our stupidity and lies”.
+ New photos, “some of them quite bad”.
+ A new Chapter (12) covering everything from 2015 to today.
+ New case studies.
A year ago, we interviewed them at the OFFF Barcelona Festival, where they once again demonstrated that their value is based on the following triad: wit, talent, and fun. Three elements that, unfortunately, don’t often combine, despite having a great impact on their projects, clients, and audiences.
In short, “Make Enemies & Gain Fans” is a guide to wisdom, a design bible, and an invitation to not be afraid of having enemies, as that will also mean having fans.
“Making enemies is a great thing. Think about it. What would Batman be without evil jokers and two-faced psychopaths who supply him with anger and energy to fight crime? An archenemy can help people identify who you are.”
An essential book for anyone seeking creative enlightenment, loving design, looking for a good laugh, or simply aspiring to take over the world…
About SNASK Studio
This internationally renowned creative agency, based in Stockholm, Sweden, specializes in branding, design, and film.
SNASK loves unconventional ideas, creating with humor, and working with real emotions. This has earned them a reputation for visually impactful projects that never feel pretentious.
“Caring about what people think of us is a waste of time. As long as we stay true to ourselves, we’ll be living our dream. We see love as the only way forward, and we’ll never sell out or abandon our values. Standing up for our beliefs is the only path we know. With our backs straight, we walk the path of seeking our truth. One step at a time, we aim to challenge conservative frameworks. We are doctors of disruption, wizards of defiance, and spokespeople of disobedience. We take on the responsibility to stay committed, to care, and to fight for empathy. There’s a short word for this commitment: Snask.”
Their manifesto includes the following commandments:
01/ If you don’t like your job – quit.
(*) Images provided by SNASK.
