{"id":40104,"date":"2020-09-08T10:36:47","date_gmt":"2020-09-08T10:36:47","guid":{"rendered":"https:\/\/ccmagazine.es\/?p=40104"},"modified":"2024-12-20T13:45:17","modified_gmt":"2024-12-20T13:45:17","slug":"stabilo-subraya-a-las-grandes-mujeres-de-la-historia","status":"publish","type":"post","link":"https:\/\/ccmagazine.es\/es\/stabilo-subraya-a-las-grandes-mujeres-de-la-historia\/","title":{"rendered":"Stabilo subraya a las grandes mujeres de la historia"},"content":{"rendered":"<p>Aunque esta campa\u00f1a tiene un par de a\u00f1os, quer\u00edamos destacarla por varias motivos: por lo grandes que es, por lo necesaria que resulta a d\u00eda de hoy y porque tras esta crisis sanitaria hay marcas que est\u00e1n apostando por el <em>Femvertising<\/em>, que no es otra cosa que\u00a0una nueva comunicaci\u00f3n en femenino que busca empoderar a las mujeres. Porque este varapalo est\u00e1 sirviendo tambi\u00e9n\u00a0para\u00a0volver a los valores de base y cambiar la forma de comunicar para\u00a0hacerlo desde la transparencia, la emoci\u00f3n y la empat\u00eda\u2026<\/p>\n<h2>\u201cSubrayar s\u00f3lo lo importante.\u201d<\/h2>\n<p>Y es que ya sabemos que la gran mayor\u00eda de los relatos sobre la historia han sido manipulados para dejar una parte en blanco, la femenina, la cual se consideraba \u00abpoco relevante\u00bb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-40108 size-full\" src=\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/09\/stabilo_boss_01.jpg\" alt=\"\" width=\"1130\" height=\"1600\" srcset=\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/09\/stabilo_boss_01.jpg 1130w, https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/09\/stabilo_boss_01-212x300.jpg 212w, https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/09\/stabilo_boss_01-768x1087.jpg 768w, https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/09\/stabilo_boss_01-300x425.jpg 300w\" sizes=\"auto, (max-width: 1130px) 100vw, 1130px\" \/><\/p>\n<p>Por ello, la empresa de marcadores <em>Stabilo<\/em> junto a\u00a0la agencia de publicidad de <em>DDB Alemania<\/em> decidieron crear esta campa\u00f1a en 2018 para visibilizar a mujeres extraordinarias que han estado en segundo plano en la historia que todos conocemos, infravalorando sus aportaciones y descubrimientos.<\/p>\n<p>Algunas de ellas son <em>Katherine Johnson<\/em>, matem\u00e1tica de la NASA responsable de los c\u00e1lculos que dieron como resultado el regreso seguro del <em>Apolo 11<\/em> a la Tierra, <em>Lise Meitner<\/em>, f\u00edsica y descubridora de la fisi\u00f3n nuclear y <em>Edit Wilson<\/em>, <em>Primera Dama<\/em> que asumi\u00f3 las responsabilidades presidenciales de su esposo despu\u00e9s de sufrir una par\u00e1lisis.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-40130 size-full\" src=\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/09\/Stabilo_femadvertising.jpg\" alt=\"\" width=\"851\" height=\"1200\" srcset=\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/09\/Stabilo_femadvertising.jpg 851w, https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/09\/Stabilo_femadvertising-213x300.jpg 213w, https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/09\/Stabilo_femadvertising-768x1083.jpg 768w, https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/09\/Stabilo_femadvertising-301x425.jpg 301w\" sizes=\"auto, (max-width: 851px) 100vw, 851px\" \/><\/p>\n<p>Como era de esperar, esta campa\u00f1a tuvo una gran acogida y fue la ganadora de un <em>Le\u00f3n de Oro<\/em> en la categor\u00eda Exterior y uno de <em>Plata en la Categor\u00eda Medios Impresos<\/em> en el pasado <em>Festival Internacional de Creatividad Cannes Lions<\/em>. Y dej\u00f3 patente que eso de que <em>\u00abDetr\u00e1s de todo gran hombre, hay una gran mujer\u00bb<\/em> es una frase manida sin ning\u00fan fundamento.<\/p>\n<p>Ojal\u00e1 cada d\u00eda haya m\u00e1s marcas que apuesten por este tipo de comunicaci\u00f3n, que ayuda a cambiar ese relato que nos han impuesto, y en el que falta gran parte de la historia verdadera.<\/p>\n<p><strong>(*)<\/strong> Fotos: Campa\u00f1a Stabilo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aunque esta campa\u00f1a tiene un par de a\u00f1os, quer\u00edamos destacarla por varias motivos: por lo grandes que es, por lo necesaria que resulta a d\u00eda de hoy y porque tras esta crisis sanitaria hay marcas que est\u00e1n apostando por el Femvertising, que no es otra cosa que\u00a0una nueva comunicaci\u00f3n en femenino que busca empoderar a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":40123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5886,18],"tags":[],"class_list":["post-40104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-inspiracion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stabilo subraya a las grandes mujeres de la historia<\/title>\n<meta name=\"description\" content=\"Stabilo subraya a las grandes mujeres de la historia con una campa\u00f1a \u00fanica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ccmagazine.es\/es\/stabilo-subraya-a-las-grandes-mujeres-de-la-historia\/\" \/>\n<meta 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