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For Bargu\u00f1\u00f3<\/em>, it\u2019s not just about reducing impact\u2014it\u2019s about leaving the environment better than we found it. In his view, fashion shouldn\u2019t settle for being \u201cless harmful.\u201d<\/em> It can be actively positive, capable of transforming production chains, restoring soils, revitalizing local communities, and, above all, reshaping our relationship with consumption.<\/p>\n For Thinking MU<\/em>, the Mediterranean isn\u2019t an aesthetic resource or a tourist postcard\u2014it\u2019s a way of being in the world. From that idea emerges RA\u00cdCES<\/em>, the Autumn\u2013Winter 2025 collection: a love letter to that shared culture that breathes along the coast\u2014unhurried, ritualistic, woven with detail, deeply connected to the land and to craft.<\/p>\n The garments speak this language. Through reinterpreted fabrics\u2014corduroy dyed in vivid hues, knitwear referencing macram\u00e9, braids inspired by basketry\u2014the collection becomes a quiet tribute to ancestral know-how. The color palette, dominated by oranges, browns, olive greens, and slate blues, portrays a winter Mediterranean far from the sun-soaked clich\u00e9: intimate, grounded, of cobblestone streets, weathered hands, and bread with tomato.<\/p>\n The collection also introduces new visual codes that converse with popular culture: cotton cords that morph into flowers, embroidered animals reminiscent of traditional linens, and workwear silhouettes softened by organic materials. Brand classics like the 100% organic cotton blanket return, this time reimagined in bold color combinations.<\/p>\n RA\u00cdCES <\/em>isn\u2019t just a clothing collection\u2014it\u2019s a statement. A way of reclaiming origins without nostalgia, of looking toward the collective without falling into caricature.<\/p>\n In exploring Mediterranean identity through a contemporary lens, Thinking MU<\/em> sought to build bridges with other creative disciplines. From that intent came a collaboration that embodies the essence of the collection: a dialogue between craft, culture, and design.<\/p>\n Within the conceptual universe of RA\u00cdCES<\/em>, a particularly meaningful collaboration emerges\u2014the meeting between Thinking MU<\/em> and Catalan artist and designer Julia Esqu\u00e9<\/em>. From her studio in the heart of Barcelona, Esqu\u00e9<\/em> has developed a series of prints that pay homage to traditional Mediterranean basketry, reinterpreting its manual weaves through a contemporary lens.<\/p>\n The process began with the physical interlacing of fibers, later digitized and graphically transformed to create prints that, while modern, retain a deeply handcrafted essence.<\/p>\n The result is a capsule that transcends the product itself\u2014a conversation between ancient techniques and modern visual languages, between craftsmanship and experimentation. It reflects Thinking MU<\/em>\u2019s enduring desire to bridge disciplines, skills, and generations while staying true to what drives them: creating garments that tell stories and engage with the present.<\/p>\n Thinking MU<\/em> isn\u2019t just a digital brand. For years, it has championed physical connection through its stores in Barcelona, Madrid, and San Sebasti\u00e1n\u2014with upcoming openings in Palma de Mallorca and other European cities. Each one serves as a small sanctuary of the brand\u2019s world.<\/p>\n Far from cookie-cutter replicas, every store has its own narrative yet shares a common atmosphere: warm, approachable, intuitive. Here, the shopping experience isn\u2019t a transaction\u2014it\u2019s a dialogue with the brand.<\/p>\n Recycled furniture, artisanal details, curated music, exposed materials\u2014everything is designed to convey a philosophy: consume less, but better. Above all, to reconnect with the value of things made with care.<\/p>\n In its latest chapter, Thinking MU<\/em> has taken a step many were anticipating: its first handbag capsule, a limited and artisanal collection made entirely in Spain. Far from the handbag as a symbol of ostentatious luxury, this proposal is conceived as an extension of the body and of memory. Everyday colors, organic shapes, and recycled materials come together to create objects meant not to stand out, but to accompany.<\/p>\n \u201cA bag isn\u2019t just an accessory; it\u2019s a way of positioning yourself without speaking. If you choose the right accessories, everything else falls into place\u201d,<\/em> explains Pepe<\/em>. Each piece has been designed in dialogue with the RA\u00cdCES<\/em> collection, balancing functionality with aesthetics. Handcrafted in workshops in Elche, the handbags are made from carefully sourced, traceable leathers\u2014reinforcing the coherence that runs through the brand\u2019s entire universe.<\/p>\n This capsule addresses an essential wardrobe need without abandoning emotion: \u201cQuality accessories leave an imprint on your clothes. When they\u2019re well made, they elevate everything you wear\u201d<\/em>, says Pepe<\/em>.<\/p>\n No visible logos, no loud statements. Just intention, detail, and honest design\u2014a reflection of Thinking MU<\/em>\u2019s guiding principle: do less, but do it better.<\/p>\n To speak of Thinking MU<\/em> is, inevitably, to speak of Pepe Bargu\u00f1\u00f3<\/em>\u2014and of a particular way of inhabiting the world. What defines this Catalan entrepreneur is his ability to imagine companies not as ends, but as means: tools to improve realities, build purposeful narratives, and spark change beyond the product itself.<\/p>\n With a background in sociology and botany, and specialized training in sustainable textile production, Bargu\u00f1\u00f3<\/em> has made the intersection of knowledge and action his roadmap. His career is multifaceted but unified by a single thread: a commitment to positive impact\u2014first through sustainability, now through regeneration.<\/p>\n His trajectory intertwines diverse sectors\u2014textiles, food, and bioconstruction among them. From Thinking MU <\/em>and 03AM <\/em>(its circular textile development project), to initiatives like The Brot<\/em>, Mercat Local<\/em>, or the natural wine brand La Natural<\/em>, and Hemp<\/em> Ecosystems<\/em>, dedicated to hemp-based construction. In every case, the logic is the same: observe the system, identify what\u2019s broken, and activate real solutions.<\/p>\n Pepe is no newcomer to this mission. Before founding Thinking MU<\/em> in 2011, he launched Intr\u00e9pida MU<\/em>\u2014Spain\u2019s first fair-trade and ecological fashion brand\u2014in 2007, and earlier collaborated with Sybilla<\/em>, co-creating the foundation Fabrics for Freedom<\/em>. In parallel, he founded the NGO Ghana Una Sonrisa<\/em>, developing self-sufficient orphanages in rural areas.<\/p>\n Today, as CEO of Thinking MU<\/em>, he also advises brands such as TropicFeel<\/em> and Sybilla<\/em>, and collaborates with schools like La Akademia<\/em>, Elisava<\/em>, and the IED<\/em>, sharing his perspective with new generations of creators.<\/p>\n \u201cI\u2019m not a fan of radicalism. I prefer evolutions to revolutions\u201d<\/em>, says Pepe<\/em>. That calm determination defines both his way of thinking and his way of dressing the world. Above all, one principle runs through his work: the will to engage with the living\u2014soil, fabrics, communities. His goal goes beyond sustainability as maintenance; it\u2019s about regeneration\u2014reviving soils, crafts, cultures, and community fabrics.<\/p>\n Thinking MU<\/em> has found its strength in action\u2014and perhaps that\u2019s its greatest power: the rare balance between poetry and pragmatism, between design that moves and ideas that sustain.<\/p>\n Pepe Bargu\u00f1\u00f3<\/em> insists there are no final answers, only important questions: What does it mean to dress consciously? What stories do our clothes tell? What impact do our choices have? <\/em>For Thinking MU<\/em>, clothing isn\u2019t just a second skin, but a tool for connection\u2014with the environment, with others, with oneself. And like all meaningful things, that connection grows with time, care, and deep roots.<\/p>\n Thinking MU<\/em> doesn\u2019t want you to buy more\u2014it wants you to buy better. It doesn\u2019t want you to follow trends, but your values. Above all, it wants to remind you that getting dressed can also be a conscious act of expression.<\/p>\n (*)<\/strong> Photos: Thinking MU.<\/p>\n","protected":false},"excerpt":{"rendered":" From ecological to regenerative Thinking MU has its origins in Intr\u00e9pida MU, a pioneering brand that, back in 2008, was already talking about fair trade and ecological fashion\u2014long before those terms were part of everyday language in Spain. For Pepe Bargu\u00f1\u00f3, who studied sociology, botany, and sustainable textile production, it was the beginning of a […]<\/p>\n","protected":false},"author":4,"featured_media":93688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5918,5917,5916,5915,5911],"tags":[],"class_list":["post-93684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration-en-2","category-interviews","category-inspiration-en","category-shops","category-hotspots-en"],"acf":[],"yoast_head":"\nRA\u00cdCES: the Mediterranean as an identity map<\/h6>\n
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<\/p>\n\u201cFor Thinking MU, the Mediterranean isn\u2019t an aesthetic resource or a tourist postcard\u2014it\u2019s a way of being in the world.\u201d<\/h2>\n
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<\/p>\nJulia Esqu\u00e9 x Thinking MU: touch, form, and meaning<\/h6>\n
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<\/p>\nStores as storytelling spaces<\/h6>\n
\u201cEverything is designed to communicate a philosophy: consume less, but better.\u201d<\/h2>\n
The handbag as an emotional statement<\/h6>\n
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<\/p>\nFashion as a means, not an end<\/h6>\n
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<\/p>\n\u201cPepe Bargu\u00f1\u00f3\u2019s goal is to sow the future\u2014from the local, with consciousness.\u201d<\/h2>\n
Thought, emotion, and practice<\/h6>\n
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