{"id":93584,"date":"2025-11-01T16:36:26","date_gmt":"2025-11-01T16:36:26","guid":{"rendered":"https:\/\/ccmagazine.es\/?p=93584"},"modified":"2025-11-01T17:57:26","modified_gmt":"2025-11-01T17:57:26","slug":"dumbo-smashburger-paris-london-launch","status":"publish","type":"post","link":"https:\/\/ccmagazine.es\/en\/dumbo-smashburger-paris-london-launch\/","title":{"rendered":"Dumbo: the smashburger that conquered Paris and is now taking on London"},"content":{"rendered":"

This article explores how Dumbo<\/em> became a must-visit destination in Paris, its evolution into a creative studio that goes beyond hospitality, and its recent arrival in Shoreditch, London \u2014 its first international location.<\/p>\n

\"\"<\/p>\n

A radical start: back to basics<\/h6>\n

From its very first location \u2014 a 17 m\u00b2 spot in Pigalle where food was served straight through a street window \u2014 Dumbo<\/em> made its intentions clear: to reclaim the original spirit of fast food. Not the industrialised, mass-market version, but the popular, straightforward, and accessible one.<\/p>\n

Their focus on the smashburger as a centrepiece was a declaration of intent: quality meat, a lightly brioched potato bun, American cheese for its perfect melt, Heinz<\/em> ketchup, all cooked to order on a scorching griddle. Crisp on the outside, juicy within.<\/p>\n

\"\"<\/p>\n

This minimalist, honest, and unpretentious approach was immediately recognised. In its first year, Le Fooding <\/em>awarded Dumbo Best Burger<\/em>, and since then, it has built a loyal following among the public, chefs, and creatives alike.<\/p>\n

\"\"<\/p>\n

More than burgers: an evolving urban culture<\/h6>\n

Over time, Dumbo<\/em> has proven that it\u2019s not just a place to eat well, but a fully-fledged creative ecosystem. Charles and Samuel have collaborated with major names and brands from the contemporary scene \u2014 including Septime<\/em>, Folderol<\/em>, Nike<\/em>, Jacquemus<\/em>, Virgil Abloh<\/em> \u2014 and have even catered backstage at Cannes and Beyonc\u00e9<\/em> concerts.<\/p>\n

The menu has evolved carefully, now offering vegetarian options, homemade nuggets with signature sweet-and-sour sauce, and craft beers developed in partnership with Hoppy Road<\/em>. Every addition follows the same logic: balance of texture, flavour, and emotional memory.<\/p>\n

Dumbo<\/em> has become a culinary and cultural studio, where every element \u2014 from furniture to packaging \u2014 responds to a coherent, refined vision.<\/p>\n

Emotional architecture: design you can feel<\/h6>\n

One of Dumbo<\/em>\u2019s pillars is the design of its spaces. Rather than replicating a formula, each location responds to the character of its neighbourhood.<\/p>\n

The Petites \u00c9curies<\/em> venue was designed by Studio Uchronia<\/em>, with nods to classic Parisian caf\u00e9 counters. The Maraisspace<\/em> blends contemporary minimalism with vintage warmth, while in Oberkampf, the kitchen sits at the centre, surrounded by booth seating \u2014 evoking a modern diner and a sense of community.<\/p>\n

\"\"<\/p>\n

Furniture by names like Alvar Aalto<\/em> for Artek<\/em>, the use of noble materials (brushed steel, textured tiles), and warm lighting create environments that are functional, sustainable and timeless.<\/p>\n

London: first step in going international<\/h6>\n

In June 2025, Dumbo<\/em> opens its first location outside France, choosing Shoreditch \u2014 one of London\u2019s most vibrant and creative districts.<\/p>\n

The menu mirrors that of the Paris venues, but the ingredients are locally sourced. The meat, for example, comes from HG Walter<\/em>, a high-end supplier also used by The River Caf\u00e9<\/em> and Core by Clare Smyth<\/em>.<\/p>\n

\"\"<\/p>\n

The design of the London venue was developed with architecture studio Red Deer<\/em>, taking inspiration from traditional East London caf\u00e9s and bagel shops. Materials like brushed steel and ceramic create a space that is sober yet inviting, while a covered back garden offers a quiet spot to enjoy your meal.<\/p>\n

Sustainability, honesty and community<\/h6>\n

Dumbo<\/em> is founded on values that go beyond marketing. Its commitment to honest quality means using fresh, seasonal ingredients from responsible sources. There are no secrets or shortcuts. They also maintain a constant effort to improve \u2014 from sustainable materials to efficient processes and a respectful working environment for the team.<\/p>\n

For Dumbo<\/em>, food is a tool for connection \u2014 an everyday gesture that, when done well, becomes something powerful. Every burger, every piece of packaging, every space expresses a single idea: simplicity, done with care, can move you.<\/p>\n

\u201cEvery Dumbo’s space expresses a single idea: simplicity, done with care, can move you.\u201d<\/h2>\n

\"\"<\/p>\n

From Paris to the world: five spaces, one identity<\/h6>\n

Today, Dumbo<\/em> has five locations:<\/p>\n

Pigalle<\/strong> (where it all began, from a 17 m\u00b2 street-facing kitchen).<\/p>\n

Petites \u00c9curies<\/strong>, with its urban caf\u00e9 vibe.<\/p>\n

Marais<\/strong>, with vintage-minimalist flair.<\/p>\n

Oberkampf<\/strong>, the most diner-inspired.<\/p>\n

And now Shoreditch<\/strong>, London \u2014 its first international outpost.<\/p>\n

Each one functions as a meeting point between food, culture and community. Places to stay, to observe, to share. And all share a common essence: the pursuit of authenticity.<\/p>\n

\"\"<\/p>\n

Dumbo: fast food for the future (and the present)<\/h6>\n

In a time of overwhelming choice and soulless standardisation, Dumbo<\/em> shows that another way is possible. That food can be simple without being dull, popular without losing precision, and fast without sacrificing care.<\/p>\n

Dumbo<\/em> has not only redefined the smashburger in Europe \u2014 it has created a new way of eating, designing, and inhabiting the city. And if Shoreditch is just the beginning, the future promises new territories in which to keep exploring the essentials.<\/p>\n

(*)<\/strong> Photos courtesy of Dumbo.<\/p>\n","protected":false},"excerpt":{"rendered":"

This article explores how Dumbo became a must-visit destination in Paris, its evolution into a creative studio that goes beyond hospitality, and its recent arrival in Shoreditch, London \u2014 its first international location. A radical start: back to basics From its very first location \u2014 a 17 m\u00b2 spot in Pigalle where food was served […]<\/p>\n","protected":false},"author":4,"featured_media":93180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5914,5911],"tags":[],"class_list":["post-93584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurants","category-hotspots-en"],"acf":[],"yoast_head":"\nDumbo: the Parisian smashburger is now taking on London<\/title>\n<meta name=\"description\" content=\"From a tiny kitchen in Pigalle to Shoreditch, Dumbo redefines the smashburger through honest ingredients, bold design and a cultural vision.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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