Inspired by the worlds of contemporary art, fashion, and design, they create\u00a0multisensory experiences\u00a0that reinterpret fine dining by placing it in unexpected contexts: immersive art installations, natural landscapes, or remote and unconventional locations.<\/p>\n
\u201cThey create multisensory experiences that reinterpret fine dining.\u201d<\/h2>\n
![\"\"](\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2025\/04\/WeAreOna21.jpg\")
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A community of creative talent<\/h6>\n
What sets We Are Ona<\/em> apart is not just its vision, but its\u00a0global network of talent: chefs, sommeliers, artists, designers, and producers who collaborate to shape each event. This diversity of backgrounds and styles ensures that each experience is truly unique\u2014a reflection of its local context, the brand\u2019s identity, and the chosen space.<\/p>\n Over the years, they\u2019ve collaborated with some of the most influential names in the fashion, luxury, and cultural industries, including\u00a0Herm\u00e8s<\/em>, Jacquemus<\/em>, Givenchy<\/em>, Saint Laurent<\/em>, Y-3<\/em>, Chanel<\/em>, Gucci<\/em>, Margiela<\/em>, Vogue France<\/em>, Balenciaga<\/em>, Meta<\/em>, and many more. Each event becomes an\u00a0interdisciplinary showcase, where storytelling comes to life through flavour, texture, light, sound, and scenography.<\/p>\n A key element of We Are Ona<\/em>\u2019s success lies in their\u00a0meticulous selection of spaces. As mentioned earlier, they don\u2019t seek conventional venues, but rather\u00a0stimulating, thought-provoking environments\u00a0that enter into dialogue with both the artistic and culinary narrative.<\/p>\n One of their most celebrated pop-ups took place in\u00a0December 2024 in Paris, in collaboration with designer\u00a0Alexandre de Betak<\/em>. The setting: a Haussmann-style apartment mid-renovation, with bare walls, cracked columns, and unpolished floors. Rather than conceal the imperfection, the event embraced it as part of the story\u2014adding a raw sense of authenticity to a dinner that became a live performance.<\/p>\n On another occasion, during\u00a0Art Basel<\/em>, We Are Ona<\/em> worked with artist\u00a0Carsten H\u00f6ller\u00a0<\/em>to create a monochromatic dining room in all-white tones\u2014challenging the senses and playing with visual perception. An equally compelling example was the pop-up created in partnership with Russian architect and furniture designer\u00a0Harry Nuriev<\/em>, where a sea of stacked kitchen sinks functioned both as a cooking space and as an artistic installation. Because as with every We Are Ona<\/em> event:\u00a0nothing is purely decorative\u2014everything has intention.<\/p>\n Each We Are Ona<\/em> event begins with\u00a0a deep investigation into the local context. Ingredients, producers, and regional traditions become narrative pillars of the menu. Their culinary approach prioritises\u00a0sustainability, seasonality, and craftsmanship, respecting origin while reinterpreting it through a contemporary lens.<\/p>\n There is no signature dish or fetish ingredient. The\u00a0essence of We Are Ona<\/em> lies in constant transformation, in exploration, and in the ability to connect emotion with aesthetics. Sometimes, a raw vegetable can be more impactful than an exotic protein\u2014when presented with care, intention, and beauty.<\/p>\n Design is not an afterthought\u2014it is\u00a0part of We Are Ona<\/em>\u2019s DNA. From the arrangement of tables to the choice of crockery, lighting, and music, every detail is orchestrated like a visual symphony. Their approach draws on sensory minimalism, performance art, and theatrical scenography. Guests often become actors within a living experience\u2014one that happens only once, and then vanishes. This is how they ensure that\u00a0no event is ever repeatable.<\/p>\n Although We Are Ona<\/em>\u2019s events are undeniably exclusive, they don’t aspire to elitism\u2014they aspire to emotion. Luxury, in their philosophy, is not about price but about the uniqueness of the moment. The idea of the ephemeral\u2014of something that only happens here and now\u2014becomes their true hallmark.<\/p>\n This resonates strongly with new generations of diners, who seek\u00a0authenticity over ostentation. Instead of fixed restaurants or repetitive menus, they crave experiences that inspire, surprise, and move them. We Are Ona <\/em>responds to this new demand with a\u00a0boldly contemporary offering.<\/p>\n As a natural extension of their community, We Are Ona<\/em> has launched\u00a0The Chefs\u2019 Guide<\/em>\u2014a free international gastronomic guide that brings together personal recommendations from chefs across the globe. Available as a mobile app, it allows users to discover unique restaurants in various cities, backed by those who know the industry best.<\/p>\n The project reinforces We Are Ona<\/em>\u2019s mission to create\u00a0a global network of knowledge, flavours, and talent\u2014connecting cultures and sensibilities through cuisine.<\/p>\n We Are Ona<\/em> is in full expansion. After establishing itself in key cities such as\u00a0Paris, Milan, New York, and Hong Kong, they\u2019re now planning to open\u00a0permanent offices in London and Los Angeles. Their goal is to continue collaborating with visionary brands, but also to develop more independent projects that explore\u00a0new forms of sensory storytelling.<\/p>\n This year, several new pop-ups are planned in destinations\u2014some still under wraps\u2014as well as collaborations with world-renowned artists, architects, and designers who will bring fresh layers of complexity to each experience.<\/p>\n The dream of\u00a0Luca Pronzato<\/em> and his team\u00a0is clear: to keep\u00a0surprising, moving, and leaving a mark\u00a0on our collective memory\u2014proving that gastronomy, now more than ever, is a living form of art.<\/p>\n In an age of standardised experiences and mass consumption,\u00a0We Are Ona<\/em> swims against the current. They champion the exceptional, the poetic, and the handcrafted. Every event is a\u00a0manifesto of ephemeral beauty, a tribute to creative collaboration, and a testament to the power of food as a medium to tell stories, build identities, and stir deep emotion.<\/p>\n With a distinctive aesthetic, a deep respect for process, and a forward-thinking vision,\u00a0We Are Ona<\/em> doesn\u2019t just feed\u2014they transform. And they do it through the art of creating moments that, although they last only a few hours, stay with you forever.<\/p>\n (*)<\/strong> Photos provided by We Are Ona.<\/p>\n","protected":false},"excerpt":{"rendered":" A 360\u00b0 vision of culinary experience At its core, We Are Ona defines itself as a\u00a0360\u00b0 creative culinary studio, with a mission to strengthen the emotional connection between brands and their audiences through gastronomy. It\u2019s not about simply serving dishes, but about designing\u00a0tailor-made, memorable moments\u00a0where everything\u2014from the menu to the setting\u2014tells a story. Inspired by […]<\/p>\n","protected":false},"author":4,"featured_media":87091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5918,5916,5901,5900],"tags":[],"class_list":["post-86796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration-en-2","category-inspiration-en","category-artists","category-art-en"],"acf":[],"yoast_head":"\n\u201cWhat sets it apart is not just its vision, but its global network of talent.\u201d<\/h2>\n
![\"\"](\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2025\/04\/WeAreOna16.jpg\")
<\/p>\nSpaces that tell stories<\/h6>\n
![\"\"](\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2025\/04\/WeAreOna20.jpg\")
<\/p>\nFrom local to global: Ingredients with identity<\/h6>\n
![\"\"](\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2025\/04\/WeAreOna17-1.jpg\")
<\/p>\nDesign as an emotional language<\/h6>\n
A philosophy of exclusivity without elitism<\/h6>\n
![\"\"](\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2025\/04\/WeAreOna15.jpg\")
<\/p>\n\u201cAlthough its events are undeniably exclusive, they don’t aspire to elitism.\u201d<\/h2>\n
Gastronomic guide curated by chefs<\/h6>\n
Looking to the future: Expansion and new horizons<\/h6>\n
\u201cGastronomy, now more than ever, is a living form of art.\u201d<\/h2>\n
![\"\"](\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2025\/04\/WeAreOna14.jpg\")
<\/p>\nWe Are Ona: The memory of a moment<\/h6>\n
\u201cEvery event is a manifesto of ephemeral beauty and a tribute to creative collaboration.\u201d<\/h2>\n