![\"\"](\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2024\/05\/SantaFixiebyCCmagazine23.jpg\")
<\/p>\nIn their case, everything began in 2010, in London. One of its founders was living there and realised that, despite the city\u2019s high-quality public transport, it was also expensive. For this reason, many Londoners opted to get around by bike to save both time and money.<\/p>\n
At the start of the decade, a particular type of bicycle was beginning to gain popularity in the English capital: fixies, or single-speed bikes. These lightweight, minimalist bicycles had no gears or brakes, were affordable, and, most importantly, were perfect for urban commuting.<\/p>\n
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After this discovery, the founder decided to return to Barcelona and meet with Txampa<\/em>, co-founder and current CEO. Following that meeting, they made the decision to replicate in Barcelona what had already become a trend in London. So, they initially set out to create a project focused on selling fixie bikes online, as no one else was doing it at the time, and it was clear there was a niche market.<\/p>\n In this first phase, they decided to purchase 30 bikes and put them up for sale through a very basic website. What happened next came as a double surprise\u2014not only did they sell all of them, but they did so in a relatively short period of time.<\/p>\n Following this revelation, they realised their idea had a future. That was when they decided to create a more professional and visually refined website to grow and expand their range of bicycles.<\/p>\n This is how, in 2011\u2014one year after their London epiphany\u2014Santafixie<\/em> was born, becoming the first online store specialising in urban cycling bikes, components, and accessories.<\/p>\n Today, after 13 years on the road, they are not only a benchmark in the sector but also boast a team of 18 people, have their own workshop in Barcelona\u2014where their mechanics hand-assemble all bicycles and wheels\u2014sell in over 50 countries (with France, England, and Germany being their strongest markets), serve more than 100,000 customers, and generate around 3 million euros in annual revenue.<\/p>\n As you\u2019ll see, Santafixie<\/em> offers a wide range of high-quality urban cycling accessories, components, and bicycles\u2014including fixies and single-speed bikes\u2014at highly competitive prices. Many of them have a single cog, but they also offer various options with gears, mudguards, and bicycles in classic, retro, modern, and sporty styles.<\/p>\n In addition to designing, manufacturing, and selling bicycles, accessories, and cycling gear, they also offer a broad selection of Santafixie<\/em> cycling apparel alongside other brands.<\/p>\n Although Santafixie<\/em> initially started as a multiproduct e-commerce platform, in 2017, they decided to launch their own bicycle brand. Their first model was named Raval, which remains available today, followed by Born, which has since evolved and been rebranded as Wild.<\/p>\n And while, as Txampa<\/em> and \u00c1ngel<\/em> (Marketing & Traffic Manager) assure us, the journey hasn\u2019t been easy\u2014having changed the manufacturing process, paintwork, and frames multiple times\u2014they are now pleased with the production chain they have built: the bicycle frames are sourced from Asia, then sent to Portugal, where they are painted in a small town in the south of Aveiro, and finally, the wheels are hand-assembled in their own workshop\/warehouse in Barcelona.<\/p>\n One of their key differentiators is that their online catalogue features over 10,000 products and more than 300 brands, some of which they sell exclusively, including Dosnoventa<\/em>, Affinity<\/em>, Bivo<\/em>, Unknown<\/em>, Courage<\/em>, YNOT<\/em>, Halo<\/em>, and Chrome Industries<\/em>.<\/p>\n 1. Low maintenance \u2013 No gears mean minimal upkeep.<\/p>\n 2. Better transmission efficiency \u2013 Thanks to a shorter, perfectly straight chain.<\/p>\n 3. Simplicity \u2013 Ideal for flat terrain and short commutes.<\/p>\n 4. Ease of use \u2013 Pedal forward to go forward, pedal backwards to go backwards, pedal faster to speed up, and slow down by reducing pedalling speed.<\/p>\n 5. Control \u2013 Your legs act as both accelerator and brake.<\/p>\n 6. Improves cadence \u2013 The fixed cog forces a high cadence as speed increases. Given their lightweight and agile design, they pick up speed quickly.<\/p>\n 7. Engages more muscles \u2013 Uses a greater number of muscle groups compared to riding a conventional bicycle.<\/p>\n 8. Enhances strength \u2013 Not just in the lower body but also in the upper body, as the absence of gears requires bursts of power, involving the core and arms in grip and dynamic traction.<\/p>\n 9. Efficient workout \u2013 Thirty minutes on a fixie is almost as effective as an hour on a standard bike.<\/p>\n 10. Enhances bike handling skills \u2013 Improves balance, reaction time, reflexes, instincts, and other essential cycling abilities, as riding a fixie requires full concentration.<\/p>\n 11. Perfect for city riding \u2013 The lack of gears makes them less attractive to bike thieves.<\/p>\n 12. Affordable for all \u2013 Prices range from just over \u20ac200 for entry-level models to around \u20ac1,000 for high-end options.<\/p>\n Santafixie<\/em> is the leading online store in the sector, but what\u2019s interesting is that it\u2019s also a go-to website for information on urban cycling. In other words, whether you need to learn how to fix something on your bike or how to spray-paint a frame, among many other things, Santafixie<\/em> has you covered. Through their five blogs in Spanish, English, French, German, and Dutch, they share highly practical and educational content\u2014definitely worth checking out.<\/p>\n They also boast a large and loyal community of followers. In most of their key markets, their main acquisition channel is SEO, which accounts for 40% to 55% of their traffic. Additionally, they engage in various initiatives, such as sponsoring FavelaFrama<\/em>, a cycling team from Barcelona, as well as fixed-gear racing events like Skid To Hell <\/em>(Czech Republic) and Bulla<\/em> (Seville).<\/p>\n As if that weren\u2019t enough, they also have a Santafixie<\/em> ambassador network\u2014a group of passionate brand advocates who regularly ride their bikes and have become natural promoters. Some of their ambassadors include Pauline Perrine<\/em>, Juliett<\/em>, Fixed Gear Cult<\/em>, Injuring Eternity<\/em>, Christine Geiger<\/em>, and Tarmac Slapper<\/em>.<\/p>\n Ultimately, Santafixie<\/em> is one of those brands that truly captivates us because they seamlessly combine practical benefits that make life easier with great service and exceptional design, which is evident in the aesthetic appeal of their products. Plus, they bring together everything you need in one online space to enhance your cycling experience. What else?<\/p>\n You can also follow them on Instagram<\/em><\/a> and YouTube<\/em><\/a>.<\/p>\n (*) <\/strong>Photos: CC\/magazine.<\/p>\n","protected":false},"excerpt":{"rendered":" In their case, everything began in 2010, in London. One of its founders was living there and realised that, despite the city\u2019s high-quality public transport, it was also expensive. For this reason, many Londoners opted to get around by bike to save both time and money. At the start of the decade, a particular type […]<\/p>\n","protected":false},"author":4,"featured_media":84810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5918,5916,5915,5911,5909,5908],"tags":[],"class_list":["post-84809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration-en-2","category-inspiration-en","category-shops","category-hotspots-en","category-barcelona-en","category-cities"],"acf":[],"yoast_head":"\n![\"\"](\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2024\/05\/SantaFixiebyCCmagazine25.jpg\")
<\/p>\n\u201cWe are 100% urban cycling, and we set ourselves apart by exclusively selling top-tier brands like Dosnoventa.\u201d<\/h2>\n
Multiproduct e-commerce, Santafixie brand and exclusive brands<\/h6>\n
![\"\"](\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2024\/05\/SantaFixiebyCCmagazine28.jpg\")
<\/p>\n\u201cUrban bicycles are eco-friendly, affordable, lightweight, help keep you fit, and are easy to repair.\u201d<\/h2>\n
![\"\"](\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2024\/05\/SantaFixiebyCCmagazine24.jpg\")
<\/p>\nAdvantages of fixie bikes<\/h6>\n
![\"\"](\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2024\/05\/SantaFixiebyCCmagazine22.jpg\")
<\/p>\nA multi-content strategy: high-quality and educational<\/h6>\n
\u201cOne of our key differentiators is that our online catalogue features over 10,000 products and more than 300 brands.\u201d<\/h2>\n