{"id":78797,"date":"2024-11-14T06:22:59","date_gmt":"2024-11-14T06:22:59","guid":{"rendered":"https:\/\/ccmagazine.es\/?p=78797"},"modified":"2024-11-14T06:22:59","modified_gmt":"2024-11-14T06:22:59","slug":"snask-launches-the-3rd-edition-of-its-bestseller-make-enemies-gain-fans","status":"publish","type":"post","link":"https:\/\/ccmagazine.es\/en\/snask-launches-the-3rd-edition-of-its-bestseller-make-enemies-gain-fans\/","title":{"rendered":"SNASK launches the 3rd edition of its bestseller &#8220;Make Enemies &#038; Gain Fans&#8221;"},"content":{"rendered":"<p>The first two editions of this essential book flew off the shelves, and we\u2019re warning you now that this one will do the same. This holographic version is a beauty, once again transparently revealing and embracing their own failures and lies.<\/p>\n<p>As you\u2019ll see, this edition overflows with humor, intelligence, attitude, honesty, principles, best practices, great design, and loads of inspiration.<\/p>\n<p>According to its authors, <em>&#8220;Make Enemies &amp; Gain Fans&#8221;<\/em> features:<\/p>\n<p>+ A rainbow aluminum cover that <em>&#8220;is worth at least twice what you pay&#8221;<\/em>.<\/p>\n<p>+ Author comments throughout the book that <em>&#8220;highlight our stupidity and lies&#8221;<\/em>.<\/p>\n<p>+ New photos, <em>&#8220;some of them quite bad&#8221;<\/em>.<\/p>\n<p>+ A new Chapter (12) covering everything from 2015 to today.<\/p>\n<p>+ New case studies.<\/p>\n<p>A year ago, <a href=\"https:\/\/ccmagazine.es\/en\/interview-with-snask-studio-offf-festival-barcelona\/\" target=\"_blank\" rel=\"noopener\">we interviewed them at the <em>OFFF Barcelona Festival<\/em><\/a>, where they once again demonstrated that their value is based on the following triad: wit, talent, and fun. Three elements that, unfortunately, don\u2019t often combine, despite having a great impact on their projects, clients, and audiences.<\/p>\n<p>In short, <em>&#8220;Make Enemies &amp; Gain Fans&#8221;<\/em> is a guide to wisdom, a design bible, and an invitation to not be afraid of having enemies, as that will also mean having fans.<\/p>\n<p><em>&#8220;Making enemies is a great thing. Think about it. What would Batman be without evil jokers and two-faced psychopaths who supply him with anger and energy to fight crime? An archenemy can help people identify who you are.&#8221;<\/em><\/p>\n<p>An essential book for anyone seeking creative enlightenment, loving design, looking for a good laugh, or simply aspiring to take over the world&#8230;<\/p>\n<h6>About SNASK Studio<\/h6>\n<p>This internationally renowned creative agency, based in Stockholm, Sweden, specializes in branding, design, and film.<\/p>\n<p><em>SNASK<\/em> loves unconventional ideas, creating with humor, and working with real emotions. This has earned them a reputation for visually impactful projects that never feel pretentious.<\/p>\n<p><em>&#8220;Caring about what people think of us is a waste of time. As long as we stay true to ourselves, we\u2019ll be living our dream. We see love as the only way forward, and we\u2019ll never sell out or abandon our values. Standing up for our beliefs is the only path we know. With our backs straight, we walk the path of seeking our truth. One step at a time, we aim to challenge conservative frameworks. We are doctors of disruption, wizards of defiance, and spokespeople of disobedience. We take on the responsibility to stay committed, to care, and to fight for empathy. There\u2019s a short word for this commitment: Snask.&#8221;<\/em><\/p>\n<p>Their manifesto includes the following commandments:<\/p>\n<div class=\" text-center\">\n<p class=\"huge\">01\/ If you don\u2019t like your job \u2013 quit.<\/p>\n<\/div>\n<div class=\"collapse-block collapsed expanded\">\n<div id=\"collapse-2\" class=\"collapse-block-content collapse in\" aria-expanded=\"true\">\n<div class=\" text-left\">\n<p class=\"huge\">02\/ If you love someone \u2013 let it show.<\/p>\n<p class=\"huge\">03\/ Generosity always pays itself back.<\/p>\n<p class=\"huge\">04\/ Always achieve greatness yourself before pointing out the faults and mistakes of others.<\/p>\n<p class=\"huge\">05\/ Bureaucracy is spelled Bureaucrazy.<\/p>\n<p class=\"huge\">06\/ Talk with clients like you talk to your family, friends and pets.<\/p>\n<p class=\"huge\">07\/ Social skills are as important as being good at setting type or knowing how to spell.<\/p>\n<p class=\"huge\">08\/ See people as people, not as target groups.<\/p>\n<p class=\"huge\">09\/ Just because you wear a black suit, doesn\u2019t mean you\u2019re a goddamn professional.<\/p>\n<p class=\"huge\">10\/ Having enemies is a good thing. It proves that you stood up for something sometime in your life.<\/p>\n<p><em>&#8220;Listen very closely, there&#8217;s nothing worth having that comes without a risk. Cause sometimes, its not important which way you jump&#8230; just that you jump!&#8221; Mancini, Choke<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>(*)<\/strong> Images provided by SNASK.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first two editions of this essential book flew off the shelves, and we\u2019re warning you now that this one will do the same. This holographic version is a beauty, once again transparently revealing and embracing their own failures and lies. As you\u2019ll see, this edition overflows with humor, intelligence, attitude, honesty, principles, best practices, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":78788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5905,5903],"tags":[],"class_list":["post-78797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-culture-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SNASK launches the 3rd edition of &quot;Make Enemies &amp; Gain Fans&quot;<\/title>\n<meta name=\"description\" content=\"Starting November 15th, the 3rd and final edition of the bestseller &quot;Make Enemies &amp; Gain Fans&quot; by SNASK will be available for purchase.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ccmagazine.es\/en\/snask-launches-the-3rd-edition-of-its-bestseller-make-enemies-gain-fans\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"SNASK launches the 3rd edition of &quot;Make Enemies &amp; 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