{"id":68642,"date":"2024-01-03T12:19:30","date_gmt":"2024-01-03T12:19:30","guid":{"rendered":"https:\/\/ccmagazine.es\/?p=68642"},"modified":"2026-08-11T15:13:59","modified_gmt":"2026-08-11T15:13:59","slug":"stefan-sagmeister-and-his-beautiful-numbers-conference-arrives-at-ied-madrid","status":"publish","type":"post","link":"https:\/\/ccmagazine.es\/en\/stefan-sagmeister-and-his-beautiful-numbers-conference-arrives-at-ied-madrid\/","title":{"rendered":"Stefan Sagmeister and his \u201cBeautiful Numbers\u201d conference arrives at IED Madrid"},"content":{"rendered":"

The designer will visit the IED<\/em>\u00a0sites – Florence (29th November), Madrid (30th November) and Bilbao (1st December), Hondarribia (1st December, Espacio PEN<\/em>) and M\u00e1laga (2nd and 3rd December, at\u00a0Marbella Design Academy<\/em>\u00a0and\u00a0Club MOM<\/em>) \u2013\u00a0as part of a\u00a0“TALKs”\u00a0<\/em>tour that will take place between the 29th November and the 3rd December. During this tour and coinciding with the launch of his new book, he will present the way in which he views the world from a long-term perspective.<\/p>\n

\u201cShort term media like Twitter and hourly news create an impression of a world out of control, with democracy in peril, ubiquitous conflicts and an overall outlook of doom. But if we look at developments concerning the world from a long-term perspective almost any aspect concerning humanity seems to get better. Fewer people go hungry, fewer people die in wars and natural disasters, more people live in democracies – and live much longer lives – than ever before. 200 years ago 9 out of 10 people could neither read nor write, now it is just 1 out of 10.\u201d <\/em>Stefan Sagmeister<\/em><\/p>\n

A tour and a new book: Now is Better<\/h6>\n

“Now is Better”\u00a0(Phaidon)<\/a><\/u><\/em>\u00a0is\u00a0Sagmeister<\/em>\u2019s new book. Through design and creativity, he presents different statistical data compiled about current times which prove that, contrary to the pessimism and doom reflected on social networks and media channels, from a long-term perspective humanity has done nothing but improve. To illustrate this, he looks at data that refers to topics such as the prevalence of hunger in the world, the levels of literacy, life expectancy and the number of victims of wars or natural disasters.<\/p>\n

At the same time, this book is also a beautiful exploration based on the milestones of human progress throughout time, with which he urges us to choose gratitude and positivity over pessimism and despair.<\/p>\n

“Now is Better”<\/em>\u00a0tackles matters related to quality of life through a compilation of statistics and information, revealing that \u2013 despite how we feel in our day to day \u2013 things are much better than before.<\/p>\n

The visualised data is displayed embedded in 19th century oil paintings, embroidered into canvases or transformed into dynamic lenticular prints and hand painted ceramics, many of which have been exhibited in galleries all over the world. The burst of primary colours, the dazzling geometrical superpositions and the optical illusions help bring the encouraging statistics to life, and each work of art is explained in more detail in the footnote with additional information in the\u00a0end matter.<\/p>\n

The positive underlying themes throughout the book are reinforced by the introduction written by the psychologist Steven Pinker<\/em>, an expert on language and the mind; an essay by the design historian Steven Heller<\/em>; and a conversation between Sagmeister<\/em>\u00a0and\u00a0Hans Ulrich Obrist<\/em>, art curator and artistic director at the Serpentine Galleries<\/em>in London.<\/p>\n

His paternal great-grandparents\u00a0opened a small antique shop in Bregenz (Austria) in the 1870\u2019s. The objects that remained unsold by the couple were stored in the attic of the designer\u2019s childhood home and have now been transformed into the artwork that appears in this book.<\/p>\n

\u201cMost of us prefer life over death, food over hunger, health over sickness, and peace over war. We’d rather live in a democracy than under dictatorships, we’d rather be knowledgeable than ignorant … we have a better chance of finding a solution for these problems from a position of acknowledging past success than from a place of doom and gloom.\u201d Sagmeister<\/em><\/p>\n

The book is presented in a die-cut case with customised font that interacts with the illustrations on the cover. Each book includes a lenticular print designed by Sagmeister<\/em>, that illustrates the increasing percentage of the world\u2019s population that has lived in a democracy in the span of years between 1915 and 2015.<\/p>\n

An interview with Stefan Sagmeister<\/h6>\n

Making the most of his visit to Spain, we had the pleasure of interviewing him and this is what he told us. Come on in and read.<\/p>\n

1. In your new book, \u201cNow is Better\u201d, you encourage long-term thinking and remind us that many things in the world are improving. How did the idea to create this book come about? <\/strong>And what has been the main challenge?<\/strong><\/p>\n

I started to think about this subject when I was invited to be a\u00a0designer in residence at the American Academy in Rome. I was working out\u00a0of a gorgeous studio and participated in the fantastic lunches and\u00a0dinners with artists, writers, architects and archeologists in the\u00a0courtyard. These were quite salon-like meals with ever-changing pairings\u00a0of table mates. One evening I wound up next to a very sharp lawyer, who\u00a0worked at the European court: We got to talk politics and he told me\u00a0that what we are now experiencing in Hungary, Poland and Turkey, but\u00a0also in Brazil and the US is really the end of democracy. So after dinner I looked it up!<\/p>\n

When did modern democracy start? How did it do over the past two\u00a0centuries? Where are we now? Well, in 1823, arguably only a single democracy existed, the United States. In 1923, there were already 18 democratic counties, following the first World War. In 2023 we now have 96 democratic countries, for\u00a0the first time in human history more than half of the world population\u00a0lives in a democracy, so he COULD NOT HAVE BEEN MORE WRONG: Not only are we not seeing the end of democracy, we are living in the absolute golden\u00a0age of democracy. This was interesting to me:\u00a0 a smart, highly educated\u00a0person who clearly has no clue about the world he lives in.<\/p>\n

\u201cWe are living in the absolute golden age of democracy.\u201d<\/h2>\n

2. Have you always been an optimistic person? Is an optimistic person born or made?<\/strong><\/p>\n

Yes, I am an optimist, and I do think I was born as one. But I also believe that optimism indicates rational thinking. If the ultimate outcome of a situation can be either exceptional or terrible – when the chances are exactly 50\/50, – then my prospects of succeeding are clearly improved if I approach it from a bright rather than gloomy position.And if things are better now than they were in the past – the central argument of the Beautiful Numbers series – assuming it will continue to get better in the future constitutes common sense.<\/p>\n

3. \u201cNow is Better\u201d has also been a beautiful and fascinating exhibition of original lenticular prints, displayed alongside interventions of historical paintings exploring the state of human development. With this exhibition, you highlighted global progress through artistic representation of long-term statistics. How did this project come about? Do you plan to showcase this exhibition in other countries and make it a traveling exhibition?<\/strong><\/p>\n

Yes! Right now there is an exhibition touring through Mexico. There\u00a0is another one in Asia, right now in Seoul, Korea and then going onwards\u00a0to Shanghai, China. We will bring an exhibit next year to Austria, and\u00a0hope we can tour this through a wide variety of European countries, we\u00a0are also talking to a number of places in Spain.<\/p>\n

4. The canvases in this exhibition are ancient European paintings that you sought throughout Austria, your homeland. Can you share any anecdotes about the process of searching for these paintings?<\/strong><\/p>\n

I looked at my own family history to see how the lives of my\u00a0great-great grandparents Jacob<\/em> and Johanna Sagmeister<\/em> differed from\u00a0ours: it turned out they were extremely different: Six of their children\u00a0died! And they were not cursed by bad fortune! They were not damned\u00a0with terrible luck: That\u2019s how life was experienced by the rest of the\u00a0world 200 years ago.<\/p>\n

The next generations of Sagmeister<\/em>\u2019s, my great grandparents, didn\u2019t do much better, five of their children died. But they both could read and write: Which made them part of the elites of their times. Only 15% of their contemporaries were literate. They owned a small antique store in\u00a0my hometown in Austria. Everything that did not sell were stored in the
\nattic in the house that I did grow up in Bregenz until today.<\/p>\n

I am\u00a0reworking some of these historic paintings into data visualizations with\u00a0the goal that viewers might want to place them into their living rooms,\u00a0as reminders that if you look at the world from a longer point of view,\u00a0you will get a different perspective.<\/p>\n

5. Data is embedded in 19th-century oils, embroidered onto canvases, or transformed into lenticular prints and hand-painted dishes to convey a hopeful message. Who has been involved in this entire artisanal creative process?<\/strong><\/p>\n

I usually work with different teams pending the medium. The 19th\u00a0century oils we create in a studio in the Brooklyn Navy Yards.<\/p>\n

I have\u00a0been teaching a class in the department \u201cDesigner as author, designer as\u00a0entrepreneur” at the School of Visual Arts in New York for a long time.\u00a0Over time, the desire to be in charge of the content of our designs – as\u00a0opposed to promoting someone else\u2019s product of service, became central\u00a0to our practice.<\/p>\n

The goal of many of these projects is to place a reminder into people\u2019s\u00a0everyday life that the current slant of terrible news is not necessarily\u00a0a sign that the world is ending. If you look at human development from\u00a0the long-term perspective, many things look very positive. Of all the\u00a0things we\u2019ve designed in that direction, be it a piece that you hang
\nover your sofa, a coffee cup or a mural, clothing is among the most\u00a0immediate, personal and intimate media to do so.<\/p>\n

6. We are currently in a historical moment with many frictions due to political, ideological, and religious issues leading to various conflicts and terrible wars. How do we manage to focus on the more optimistic perspectives you portray about the state of our society, instead of succumbing to the onslaught of misfortunes we encounter through the media and social networks?<\/strong><\/p>\n

I\u2019ve actually given a “Now is Better”<\/em> presentation 2 weeks ago in Lviv,\u00a0in the Ukraine, 2 years after the war started there. And surprisingly to\u00a0me, the feedback was so strong that we are now talking about bringing\u00a0the exhibition there. And publishing a Ukranian version of the book.\u00a0In Israel and Gaza, many of my friends think the situation is utterly\u00a0hopeless and after decades of conflict, there will never be a solution.<\/p>\n

I feel that long-term thinking can bring some hope even to this\u00a0situation: The Brits and the French waged bloody war on each other continuously for over 100 years.\u00a0Nevertheless, its now almost unthinkable that these\u00a0countries would kill each other\u2019s citizens.<\/p>\n

7. Your talk “Beautiful Numbers” maintains the same optimistic focus and is a celebration, from a creative standpoint, of looking at the present with hope. What can you share for those who won’t be able to attend?<\/strong><\/p>\n

Many of my friends live in a state of doom and gloom.\u00a0They believe the world is in a terrible state and is only getting worse. If you follow the daily news, this mindset certainly makes sense.\u00a0I\u00a0also believe there is a completely different way to look at the world: From the long term.<\/p>\n

8. Can creativity change the world?<\/strong><\/p>\n

Right now over 50% of the world population live in cities. For this\u00a0part of the population, EVERYTHING surrounding them has been designed,\u00a0from the contact lens, to the cloth, the chair, the room, the house, the\u00a0street, the park, the city. These designed surroundings play exactly the\u00a0same role to a city dweller as nature does to an indigenous person\u00a0living in a rain forest.<\/p>\n

They can be designed well or badly. They will make a difference. There are of course many products out there that do make our life\u00a0easier, but we tend to only notice them when they fail badly. I can be\u00a0in a plane going up and completely ignore the fact what an incredible\u00a0piece of design that really is. I’ll only really notice it when it\u00a0crashes.<\/p>\n

9. By the way, what are your thoughts on current advertising? And social media?<\/strong><\/p>\n

Traditional advertising experiences a crisis as Google<\/em> and Meta<\/em> took\u00a0all their money away. I don’t think many people outside of the ad\u00a0industry will miss it much.<\/p>\n

\u201cTraditional advertising experiences a crisis as Google and Meta took\u00a0all their money away.\u201d<\/h2>\n

Social media created a number of massive problems, chiefly the\u00a0segregation into different political camps among adults and the envy\u00a0inducing posts among teens, as well as online bullying among all age\u00a0groups.<\/p>\n

10. What projects are you currently working on?<\/strong><\/p>\n

Considering there is no end of negative short-term news in sight,\u00a0I\u2019ll stick with trying to show the other, long-term view for a long\u00a0while.<\/p>\n

About Stefan Sagmeister<\/h6>\n

In 1993, <\/em>Stefan Sagmeister<\/em>\u00a0founded the company\u00a0<\/em>Sagmeister Inc.<\/em> based in New York, and since then he has designed for clients as diverse as the Guggenheim Museum<\/em>, the\u00a0Rolling Stones<\/em>\u00a0and\u00a0HBO<\/em>. His work is included in museum collections all over the world, such as in the Museum of Modern Art<\/em> in New York, the Philadelphia Museum of Art<\/em>, The Art Institute of Chicago<\/em>, the San Francisco Museum of Modern Art<\/em> and the Museum of Applied Arts (MAK)<\/em>\u00a0in Vienna. He teaches in the graduate design department at the\u00a0School of Visual Arts<\/em>\u00a0in New York. Stefan <\/em>is currently considered one of the most important graphic designers and creatives of the 20th-21st\u00a0century.<\/p>\n

(*)<\/strong> Images provided by IED.<\/p>\n","protected":false},"excerpt":{"rendered":"

The designer will visit the IED\u00a0sites – Florence (29th November), Madrid (30th November) and Bilbao (1st December), Hondarribia (1st December, Espacio PEN) and M\u00e1laga (2nd and 3rd December, at\u00a0Marbella Design Academy\u00a0and\u00a0Club MOM) \u2013\u00a0as part of a\u00a0“TALKs”\u00a0tour that will take place between the 29th November and the 3rd December. During this tour and coinciding with the […]<\/p>\n","protected":false},"author":4,"featured_media":67713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5918,5917,5916],"tags":[],"class_list":["post-68642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration-en-2","category-interviews","category-inspiration-en"],"acf":[],"yoast_head":"\nStefan Sagmeister and his \u201cBeautiful Numbers\u201d conference<\/title>\n<meta name=\"description\" content=\"We interview Stefan Sagmeister, one of the greatest creativity geniuses in recent decades, because his\u00a0"Beautiful Numbers"conference.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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