{"id":53731,"date":"2022-03-25T09:25:58","date_gmt":"2022-03-25T09:25:58","guid":{"rendered":"https:\/\/ccmagazine.es\/?p=53731"},"modified":"2025-02-25T13:05:06","modified_gmt":"2025-02-25T13:05:06","slug":"wow-concept-store-revolutionizes-the-shopping-experience","status":"publish","type":"post","link":"https:\/\/ccmagazine.es\/en\/wow-concept-store-revolutionizes-the-shopping-experience\/","title":{"rendered":"WOW is born: a pioneer concept store that revolutionizes the shopping experience"},"content":{"rendered":"

Just a few weeks ago, WOW<\/a><\/strong>, the largest concept store in Madrid and the first to generate a unique shopping experience, opened its doors. A place where the barriers between physical and digital spaces disappear. Located in the middle of the Gran Via in Madrid, WOW<\/em> is a 5,500 square-metre space, where the Hotel Roma<\/em> once stood, the first construction that was ever built on this iconic street, in 1915.<\/p>\n

This neoclassical building was planned back in the day by the architect Eduardo Reynals Toledo<\/em>, and it stands out for, among other things, the Capitoline Wolf on the top of the building. It\u2019s called Luperca and it is an exact replica of the original.<\/p>\n

\u201cWOW Concept is located in the heart of Gran Via, in the building where the Hotel Roma once stood.\u201d<\/h2>\n

Additionally, the interior of this new hotspot has been renovated by Carmelo Zappulla,<\/em> from External Reference, <\/em>the architecture studio. <\/em>They have created microarchitectures on each floor to create different scenarios that are always immersive and dynamic.<\/p>\n

The creators<\/h6>\n

The creators of this project are Rafael Medina Abascal, <\/em>the Duke of Feria, and Dimas Gimeno, <\/em>exChairman of El Corte Ingl\u00e9s.<\/em><\/p>\n

\"\"<\/p>\n

Eight floors full of experiences and curated brands<\/h6>\n

WOW<\/em> has six floors dedicated to fashion, beauty, decoration, culture and technology and another two dedicated to bars and restaurants, that haven\u2019t opened yet and that will do so in the coming months.<\/p>\n

The selection of brands, both national and international firms, that make up the WOW Concept<\/em> is excellent and is one of the key elements of the success of a project of these characteristics, although it may not be suitable for all pockets.<\/p>\n

We can find Marni<\/em>,\u00a0Collina Strada<\/em>,\u00a0<\/strong>Cecilie Banhsen<\/em>,\u00a0Mois\u00e9s Nieto<\/em>,\u00a0<\/em>The (Real) Garc\u00eda<\/em>,\u00a0Mans<\/em>,\u00a0Amul<\/em>,\u00a0Musier<\/em>,\u00a0Sunnei<\/em>,\u00a0Annie Bing<\/em>,\u00a0Archive Sneakers<\/em>,\u00a0<\/em>Miista, Nodaleto<\/em>,\u00a0<\/em>Mietis<\/a><\/em>,\u00a0SiMuero<\/em>,\u00a0SafSafu<\/em>,\u00a0<\/em>By Far<\/em>\u00a0o\u00a0Samsoe Samsoe<\/em>, among many others. Accessories deserve a special section of their own.<\/p>\n

But WOW<\/em> is not just fashion. This revolutionary concept store has a floor dedicated to beauty alone, where brands such as Rowse<\/a><\/u><\/em>,\u00a0Rassa<\/em>, mid\/night00<\/em>,\u00a0Chanel<\/em>,\u00a0Loewe<\/em>, among other brands, are present; there is another floor focused on technology and gaming with brands such as Bang & Olufsen<\/em>,\u00a0Devialet<\/em>,\u00a0<\/em>Playstation<\/em>,\u00a0<\/em>Razer\u00a0<\/em>or\u00a0Arcade<\/em>; another where books by\u00a0Taschen<\/em>,\u00a0Assouline<\/em>\u00a0and\u00a0Phaidon<\/em> can be found side by side with furniture and decorative objects such as candles and crockery by brands like Scandel, Sargadelos, Branqueta, Vitra, Serax<\/em>,\u00a0Pols Potten<\/em>\u00a0or\u00a0Scandle<\/em>.<\/p>\n

A Phygital environment<\/h6>\n

This initiative promises to revolutionise the experience of shopping as we know it. As we were told, the client and the phygital experience come first here, this consists of unifying the physical and the digital surroundings during the shopping process, while we discover the latest trends in fashion, beauty, decoration, gastronomy and technology.<\/p>\n

In short, what is clear is that WOW<\/a> <\/u><\/em>is not just a way of shopping but a way of backing the future of retail, that will become a reference in the capital\u2019s shopping route and beyond.<\/p>\n

> Discover more unique corners of Madrid with\u00a0<\/span><\/a>The Unusual Travel Guide Madrid<\/a><\/b>, the ultimate guide to exploring the city like never before. Enjoy over 400 recommendations for restaurants, bars, caf\u00e9s, bakeries, shops, nightclubs, museums, art galleries, hotels, souvenirs, and charming spots\u2014including those from artist and designer Jaime Hayon (available in the current edition).<\/p>\n

(*)<\/strong> Photos by WOW Concept.<\/p>\n","protected":false},"excerpt":{"rendered":"

Just a few weeks ago, WOW, the largest concept store in Madrid and the first to generate a unique shopping experience, opened its doors. A place where the barriers between physical and digital spaces disappear. Located in the middle of the Gran Via in Madrid, WOW is a 5,500 square-metre space, where the Hotel Roma […]<\/p>\n","protected":false},"author":4,"featured_media":53335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5915,5911],"tags":[],"class_list":["post-53731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shops","category-hotspots-en"],"acf":[],"yoast_head":"\nWOW is born: a pioneer concept store in Madrid<\/title>\n<meta name=\"description\" content=\"WOW Concept redefines shopping in Madrid with a unique phygital experience on Gran V\u00eda. 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