{"id":44595,"date":"2021-04-02T06:22:59","date_gmt":"2021-04-02T06:22:59","guid":{"rendered":"https:\/\/ccmagazine.es\/?p=44595"},"modified":"2024-03-27T17:36:20","modified_gmt":"2024-03-27T17:36:20","slug":"interview-to-lisa-trinker-manager-director-at-movement","status":"publish","type":"post","link":"https:\/\/ccmagazine.es\/en\/interview-to-lisa-trinker-manager-director-at-movement\/","title":{"rendered":"Interview to Lisa Trinker, Manager Director at Movement"},"content":{"rendered":"

A few days ago we interviewed Lisa Trinker<\/em>, Managing Director<\/em>\u00a0at Movement<\/em>, and this was all she told us. Very interesting, by the way. Come on in and read.<\/p>\n

Where does your passion for music come from?<\/span><\/h6>\n

As for so many, music has always played a big role for me since my childhood in Germany. My mum i<\/span>n<\/span> particular loves listening to music, so<\/span> a random mix of<\/span> radio stations, cassettes<\/span>,<\/span> and<\/span> CDs formed the daily soundtrack<\/span> at home<\/span>. We listened to everything from the 60s to the 00s and when music TV channels like MTV<\/em> or Viva<\/em> became big, you could find me in front of the tv waiting for my favourite music videos to come on. <\/span><\/p>\n

I also remember that whenever someone we knew was in the US or the UK, they would bring us back a bunch of CDs, because the offering was different there and the releases came out much earlier. So I was always able to absorb many different<\/span> styles of <\/span>music<\/span> and this hunger for new discoveries and constant exploration has apparently remained.<\/span><\/p>\n

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When, how and why did you come up with the idea of setting up Movement?<\/span><\/h6>\n

Ou<\/span>r founder and creative director, Frederic Schindler<\/em>,<\/span> has always<\/span> organiz<\/span>ed<\/span> and curat<\/span>ed<\/span> tons of music for his core activity – music supervision – and was very often frustrated by the terrible music being played in <\/span>restaurants, hotels and retail shops<\/span>.<\/span><\/p>\n

So in the late 00\u2019s, he started to wonder more and more often if he couldn\u2019t compile the huge amount of great music he was digging every month and improve the quality of “background music”.<\/span><\/p>\n

When he took over the <\/span>musical direction of H<\/em><\/span>\u00f4<\/span>tel Costes<\/span><\/em> in 2012, along with former Head of Creative at EMI-Virgin Records<\/em> and good friend Thierry Planelle<\/em>, he began working closely with the hotel owner as well as his team and the project slowly defined itself. <\/span><\/p>\n

More requests came in and Fred<\/em> had the opportunity to discuss with several super talented hospitality and fashion professionals who were extremely unhappy with both the content and technology that “background music” companies offered.\u00a0<\/span><\/p>\n

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There is this story <\/span>told to Fred<\/em> by the owner of a well-known bar in Paris: <\/span>Jay-Z<\/em> came <\/span>in <\/span>with his whole entourage after a video shoot, they wanted hip-hop and the bar manager was unable to adjust the music mood to the situation \u2014 you can imagine the faces… <\/span><\/p>\n

So at <\/span>some<\/span> point<\/span>,<\/span> Fred<\/span><\/em> knew<\/span> that <\/span>in addition<\/span> to <\/span>the high-end <\/span>music curation approach, he <\/span>also had<\/span> to provide a tailored technical solution that responded to the real needs of the hospitality and retail industries.<\/span><\/p>\n

Ultimately,<\/span> he<\/span> teamed up with former Apple<\/em> engineers and developers to create <\/span>an <\/span>innovative<\/span> and intuitive<\/span> B2B <\/span>music player<\/span>, fed with the best content every month – that was, and still is, the core idea. <\/span><\/p>\n

And that was how Movement<\/em> started in 2015 and grew as a separate company <\/span><\/span>to Too Young Ltd.<\/em><\/a>, our sister music supervision <\/span><\/span>venture<\/span><\/span>.<\/span><\/span><\/p>\n

Who are the members of the project?<\/span><\/h6>\n

Our team<\/span> is <\/span>based in Barcelona<\/span>\u2019<\/span>s creative<\/span> district of <\/span>Poblenou<\/span><\/em> and consists of<\/span> a<\/span>n <\/span>international crowd of passionate music lovers<\/span>and a Shi<\/span>b<\/span>a dog called Pat<\/em><\/span>\u00e1<\/span><\/em>n<\/em>. Besides, we have tech specialists who guarantee that our<\/span> Apple<\/em> native<\/span> software is <\/span>meeting<\/span> the latest standards, and a studio team <\/span>of<\/span> sound engineers who <\/span>ensure the high audio quality of our music selections<\/span>. <\/span><\/p>\n

For specific creative projects we also partner up with external music curators from time to time, for example we have a great <\/span>collaborative <\/span>relationship with talented Argentinian DJ and Dublab radio <\/em>host, Sonido Tupinamba<\/em>.<\/span><\/p>\n

What kind of brands\/clients do you work with?<\/span><\/h6>\n

So far, we have been working mainly with brands in the hospitality industry that have their own unique identity, and understand the importance of music<\/span> for their business<\/span> – like Hotel Brummell<\/em> and <\/span>The Rooftop <\/span><\/em>in Barcelona, Pacai<\/em> in Vilnius, <\/span>and<\/span> Max Brown<\/em> in Amsterdam. Whether its luxury boutique hotels, spas, fine-<\/span>dining<\/span> restaurants, or rooftop bars; as long as they have a true and profound interest in the small details, Movement<\/em> can definitely be a perfect match. <\/span><\/p>\n

This year we<\/span>\u2019<\/span>d also like to expand our client base to the retail industry and we are already in touch with exciting fashion brands, hopefully some great concept and design stores will follow too.<\/span><\/p>\n

Why is music so important?<\/span><\/h6>\n

If you think about it, music is omnipresent in our lives these days<\/span>.<\/span> E<\/span>verywhere we go<\/span>, <\/span>we encounter <\/span>songs that affect us in many different ways, even unconsciously; it can lift our spirit<\/span>s<\/span>, get us excited, <\/span>and<\/span> relax <\/span>us<\/span>.<\/span><\/p>\n

T<\/span>he challenge with background music is that it is not intended to be the primary focus of the listener, but <\/span>the right songs,<\/span> tempo and volume level <\/span>in the right place <\/span>will<\/span>affect <\/span>our experience<\/span> – in negative or very positive ways<\/span>.<\/span><\/p>\n

Music is also a central part of our culture and history, the way we approach it at Movement<\/em> is a very well planned trip with a lot of local <\/span>insider <\/span>information that is not in the guidebooks. <\/span><\/p>\n

What project would you highlight from the last ones you have carried out?<\/span><\/span>
\n<\/span><\/h6>\n

A recent and quite exciting project was the creation of a soundtrack for the revamped CamperLabs<\/em> in London, Paris and Milan, after Achilles Ion Gabriel<\/em> took over as <\/span>C<\/span>reative <\/span>D<\/span>irector last autumn. His new designs mix the heritage of the Mallor<\/span>ca<\/span>n <\/span>shoe <\/span>brand with a modern appeal and were very inspiring to us in their unconventional way. <\/span><\/p>\n

Each day is musically divided into different tempos and <\/span>together <\/span>we <\/span>decided to blend<\/span> Spanish, French, and Italian songs from the 60-70s; tropical rhythms (mainly vintage too)<\/span>, <\/span>warm contemporary indie pop, funk and soul gems<\/span>; <\/span>rare disco cuts<\/span>,<\/span>\u00a0african music, space pop<\/span>,<\/span> and <\/span>many more<\/span> cool surprises.<\/span><\/p>\n

What do you think about the current music scene?<\/span><\/h6>\n

I think the music <\/span>industry<\/span> has changed a lot in the last few years, especially since music streaming services are on the ris<\/span>e,<\/span> b<\/span>ut also because the big record companies don’t invest in their artists as much as they used<\/span> to<\/span>. <\/span><\/p>\n

On a big scale, it\u2019s becoming a bit<\/span> of<\/span> a single-led ecosystem, where the main goal is to get playlisted on the big outlets (rapcaviar, new music friday, etc.) instead of developing a long and rich career, nurturing an audience of fans, etc.<\/span><\/p>\n

This has led to a new scene of musicians finding alternative ways to release and promote their music. The social media boom supports this DIY movement, bringing more diversity for artist profiles<\/span>,<\/span> and more freedom for music genre fusions. In our curation process, we are constantly discovering <\/span>up <\/span>and <\/span>coming<\/span> artists who are extremely confident, who know what they want and who wouldn’t let any major<\/span> label<\/span> take that away from them. <\/span><\/p>\n

For me – for us – the endless supply of new talent is amazing to see, even if it also means you have to dig even harder to find what’s really special.<\/span><\/p>\n

Where is the industry heading and what are the main trends?<\/span><\/h6>\n

I <\/span>just <\/span>read in a<\/span>n <\/span>article that a third of musicians may leave the industry because of financial losses from the pandemic. It clearly follows that the <\/span>remaining <\/span>artists must<\/span> produce <\/span>great music<\/span>, <\/span>and<\/span> have <\/span>to understan<\/span>d how to innovate and ride the wave<\/span> in order to survive. <\/span><\/p>\n

At the moment<\/span>, one of the new trends<\/span> is that the music industry is becoming aware of the value of <\/span>real fans in the digital age<\/span>. <\/span><\/p>\n

A famous example is Cardi B’s OnlyFans<\/em> account, where she offers behind-the-scenes footage from video shoots and other “real life” content for a monthly subscription fee<\/span>. <\/span>Live streaming sites like Twitch and Mixer<\/em> also<\/span> gain popularity<\/span>, <\/span>because they are less<\/span> saturated and commercial than<\/span> Youtube<\/em>.\u00a0<\/span><\/p>\n

Twitch<\/em> is home to musicians and artists of all sizes, allowing them to connect with fans who are engaged and supportive of their work<\/span> via live concerts and chats<\/span>.<\/span><\/p>\n

With all the venues closed and festivals postponed due to Covid, I see a real boom of live music and events soon after, it might come back stronger than ever. <\/span><\/p>\n

There\u2019s always amazing creativity flowing in the arts after a major disaster or crisis.<\/span><\/p>\n

What 10 songs would be on your playlist today?<\/span><\/h6>\n