{"id":43039,"date":"2021-01-05T08:59:46","date_gmt":"2021-01-05T08:59:46","guid":{"rendered":"https:\/\/ccmagazine.es\/?p=43039"},"modified":"2024-03-27T20:45:34","modified_gmt":"2024-03-27T20:45:34","slug":"tot-cor-a-project-full-of-soul-by-pepa-reverter","status":"publish","type":"post","link":"https:\/\/ccmagazine.es\/en\/tot-cor-a-project-full-of-soul-by-pepa-reverter\/","title":{"rendered":"Tot Cor, a project full of soul by Pepa Reverter"},"content":{"rendered":"<p><strong>Tot Cor<\/strong> is an artistic, collaborative and solidarity project born with the intention to help people to express what they feel over and above verbal communication, to convey good vibes and to boost empathy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-43043 size-full\" src=\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/12\/Tot-Cor-Arola-Localizaci\u00f3n_1.jpg\" alt=\"\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/12\/Tot-Cor-Arola-Localizaci\u00f3n_1.jpg 1000w, https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/12\/Tot-Cor-Arola-Localizaci\u00f3n_1-300x300.jpg 300w, https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/12\/Tot-Cor-Arola-Localizaci\u00f3n_1-768x768.jpg 768w, https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/12\/Tot-Cor-Arola-Localizaci\u00f3n_1-425x425.jpg 425w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>The idea belongs to <em><u><a href=\"https:\/\/pepareverter.com\/\">Pepa Reverter<\/a><\/u><\/em>, who, through this main piece consisting of a heart shaped vase (&#8220;Cor&#8221; in Catalonian), appeals to the generosity and to the good times we should never forget. She chose the outline of a heart as a metaphor to our inner being, and because it is a universal symbol. It is present in many cultures and is used to show and demonstrate good feelings and love.<\/p>\n<p>It is a vase made from the heart to reclaim the fundamental values: love, goodness, compassion, ethics, respect, generosity and fraternity.<\/p>\n<h6>A solidarity project<\/h6>\n<p><strong> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-43041 size-full\" src=\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/12\/DIGITAL_TotCor_MadridDesignFestival_Desplegable2_v2.jpg\" alt=\"\" width=\"812\" height=\"1200\" srcset=\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/12\/DIGITAL_TotCor_MadridDesignFestival_Desplegable2_v2.jpg 812w, https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/12\/DIGITAL_TotCor_MadridDesignFestival_Desplegable2_v2-203x300.jpg 203w, https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/12\/DIGITAL_TotCor_MadridDesignFestival_Desplegable2_v2-768x1135.jpg 768w, https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/12\/DIGITAL_TotCor_MadridDesignFestival_Desplegable2_v2-288x425.jpg 288w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/strong><\/p>\n<h2>\u201cThis design is a tribute to mothers, to the women who give everything for their children.\u201d<\/h2>\n<p>As we mentioned before, <em>Tot Cor<\/em> is also a solidarity project, <em><u><a href=\"https:\/\/www.totcorproject.com\/\">T<\/a><\/u><u><a href=\"https:\/\/www.totcorproject.com\/\">ot Cor Project<\/a><\/u><\/em> as it was originally conceived above all to help both those groups of people in need that are overlooked and to help shed light on diseases that are not widely known.<\/p>\n<p>Because, unfortunately, this is something <em>Pepa<\/em> experienced first-hand when her mother, a kind, joyful, energetic woman was diagnosed with ALS, Amyotrophic lateral sclerosis, a disease that is difficult to diagnose and that unfortunately, is being diagnosed in an increasing number of cases.<\/p>\n<p>It\u2019s obvious that such difficult circumstances left a mark due to all the suffering involved and that\u2019s why she decided to do something to help others.<\/p>\n<p>Each collection piece is for sale and a part of the proceeds generated are destined to the <em>Fundaci\u00f3n Miquel Valls<\/em>, a nonprofit private entity, a pioneer company in Spain that works to improve the quality of life for people affected by ALS, among other motor neuron diseases.<\/p>\n<h6>Inspiration<\/h6>\n<p>To create this design, <em>Pepa Reverter<\/em> found inspiration in the <em><u><a href=\"https:\/\/bdbarcelona.com\/es\/producto\/60\">Shiva flower vase<\/a><\/u><\/em> designed by <em><u><a href=\"https:\/\/bdbarcelona.com\/es\/autor\/12\">Ettore Sottsass<\/a><\/u><\/em> in the Sixties. At that time, the intention was to vindicate sexual freedom. However, now, more than ever what we need is: love, a lot of love.<\/p>\n<h2>\u201cBecause love is what brings you closer to others.\u201d<\/h2>\n<p>Artists and designers such as <em>Juli Capella<\/em>,\u00a0<em>Lolita Cort\u00e9s<\/em>,\u00a0<em>Rosa<\/em>\u00a0<em>Cortiella<\/em>,\u00a0<em>los D\u00edez<\/em>,\u00a0<em>Meritxell Duran<\/em>,\u00a0<em>Catalina Estrada<\/em>,\u00a0<em>Jaime Hayon<\/em>,\u00a0<em>Javirroyo<\/em>\u00a0or\u00a0<em>Sergio Mora<\/em> among others have participated. In fact, until the 21<sup>st<\/sup> January you can see them all in <u><a href=\"https:\/\/pepareverter.com\/proyectos\/exposicion-en-el-museo-nacional-de-artes-decorativas\/\">a small display exhibited on the second floor of the Museo Nacional de Artes Decorativas in Madrid<\/a><\/u><u>.<\/u><\/p>\n<p><strong><u><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-43040 size-full\" src=\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/12\/TotCor-MNAD-calle-2.jpg\" alt=\"\" width=\"800\" height=\"1200\" srcset=\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/12\/TotCor-MNAD-calle-2.jpg 800w, https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/12\/TotCor-MNAD-calle-2-200x300.jpg 200w, https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/12\/TotCor-MNAD-calle-2-768x1152.jpg 768w, https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/12\/TotCor-MNAD-calle-2-283x425.jpg 283w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/u><\/strong><\/p>\n<h6>About Pepa Reverter<\/h6>\n<p><em>Pepa Reverter<\/em> graduated in Printmaking at the Llotja Advanced School of Art and Design, she then obtained a degree in Sculpture at the Arts Faculty in Barcelona and, finally, took a master\u2019s course in Video and Television Production and technical direction at Barcelona Universitat Polit\u00e8cnica. On the way, she was lucky enough to study with some of the greats, as well as to work for <em>Jaume Coscuella<\/em> and<em> Mag\u00ed Baleta<\/em>, printmakers of the works of <em>Joan Mir\u00f3, Jaume Plensa, Xavier Grau <\/em>and <em>Garc\u00eda Sevilla. <\/em><\/p>\n<p>In all this time, she has worked in many media as a visual arts expert, illustrator, designer, ceramic artist, professor, photographer and camera technician. Including TV3, the Herald Tribune, Bosa, BD Barcelona, etc\u2026 She frequently collaborates together with her partner, <em><u><a href=\"https:\/\/pepareverter.com\/estudio\/\">Ram\u00f3n \u00dabeda<\/a><\/u><\/em>, with whom she created her studio in an amazing shared space in the 22@ district in Barcelona.<\/p>\n<p>Creativity with a purpose is what motivates her explorations of colour and form, creating a mood, evoking memories, or provoking an emotional reaction which is as important as the function of the piece itself. She captures the spontaneity and enthusiasm which is generally lost when we leave childhood, keeping a fresh approach and an open mind to each new project.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-43044 size-full\" src=\"https:\/\/ccmagazine.es\/wp-content\/uploads\/2020\/12\/tot-cor.gif\" alt=\"\" width=\"1200\" height=\"820\" \/><\/p>\n<p><strong>(*)<\/strong> Photos: Pepa Reverter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tot Cor is an artistic, collaborative and solidarity project born with the intention to help people to express what they feel over and above verbal communication, to convey good vibes and to boost empathy. The idea belongs to Pepa Reverter, who, through this main piece consisting of a heart shaped vase (&#8220;Cor&#8221; in Catalonian), appeals [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":43042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901,5900],"tags":[],"class_list":["post-43039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","category-art-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tot Cor, a project full of soul by Pepa Reverter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ccmagazine.es\/en\/tot-cor-a-project-full-of-soul-by-pepa-reverter\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Tot Cor, a project full of soul by Pepa Reverter\" \/>\n<meta name=\"twitter:description\" content=\"Tot Cor is an artistic, collaborative and solidarity project born with the intention to help people to express what they feel over and above verbal communication, to convey good vibes and to boost empathy. 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